Vodafone is a leading pan-European and African telecoms company.
Our strategic priorities
We have three clear strategic priorities to drive operational excellence across the Group.
Customers
While there is much more to do, we are already delivering improvements in customer satisfaction and increasing customer loyalty.
Customers
Key metrics we focus on:
- Consumer NPS
- Detractors
- Revenue market share
- Network quality
Simplicity
We need to become a simpler and less complex business – by simplifying our operations and executing on our cost programmes to improve productivity.
Simplicity
Key metrics we focus on:
- Europe opex savings
- Productivity
- Shared operations NPS
- Employee engagement
Growth
By removing internal complexities, we will be better positioned to deliver on our strategy, providing easy-to-use digital functionality to both consumers and businesses, thereby reaffirming ourselves as a best-in-class telco for Consumers in Europe and Africa.
Growth
Key metrics we focus on:
- Service revenue growth
- Adjusted EBITDAaL growth
- Adjusted free cash flow
- Pre-tax ROCE
Customer segments
Vodafone Business
We help businesses succeed in a digital world. Our reach is global. Sector expertise includes energy and utilities, logistics and transport, insurance, automotive, retail and manufacturing.
17m
organisations around the world stay connected through our networks
205m
connections on our market leading global IoT platform
26%
Double-digit growth in Digital Services, supported by our global platforms and partnerships
Consumer Europe
We’re one of the largest 5G networks in Europe.
344
cities in 10 European markets covered by our 5G network
96 m
households covered by our next-generation access broadband
Consumer Africa
We’re a technology leader in Africa, connecting millions of mobile customers and data service users across eight nations. Our 5G launch programme to date includes South Africa, Tanzania, Kenya, Lesotho and Mozambique. We offer a variety of financial technology services, including M-Pesa, Africa’s largest payments platform, and VodaPay. M-Pesa is active in 7 countries, with 56.7m active customers and 26bn transactions per annum.
161m
mobile customers across six countries
62%
smartphone penetration across our African markets
46m
female customers added since 2016, helping to close the mobile gender gap
Sustainability drives our purpose
Vodafone Group Plc is consistently ranked highly compared with other telcos. We act responsibly and ethically, wherever we operate, and we’re working to overcome some of society’s most critical challenges. But don’t just take our word for it. Discover how our ESG profile, performance and transparency are assessed by independent agencies.
