Our European consumer business
Customer transformation underway to improve consumer NPS1
| Vodafone Consumer NPS (YoY) | Deep Detractors (YoY) | |
| Germany | ↑ | ↑ |
| UK | ↔ | ↑ |
| Other Europe | ↑ | ↑ |
Our strategic priorities
We are focusing more on our customers as we aim to be a best-in-class telco for Consumers in Europe and Africa. We are already seeing the first impacts of our focus on our strategic priorities of customers, simplicity and growth.
Customers
While there is much more to do, we are already delivering improvements in customer satisfaction and increasing customer loyalty.
Customers
Key metrics we focus on:
- Consumer NPS
- Detractors
- Revenue market share
- Network quality
Simplicity
We need to become a simpler and less complex business – by simplifying our operations and executing on our cost programmes to improve productivity.
Simplicity
Key metrics we focus on:
- Europe opex savings
- Productivity
- Shared operations NPS
- Employee engagement
Growth
By removing internal complexities, we will be better positioned to deliver on our strategy, providing easy-to-use digital functionality to both consumers and businesses, thereby reaffirming ourselves as a best-in-class telco for Consumers in Europe and Africa.
Growth
Key metrics we focus on:
- Service revenue growth
- Adjusted EBITDAaL growth
- Adjusted free cash flow
- Pre-tax ROCE
News and insights
Vodafone, Qualcomm Technologies, Inc. and Xiaomi continued their innovative streak with the successful test in Germany and Spain of a new 5G technology capable of download speeds close to 1.8 gigabits-per-second (Gbps) using a new smartphone.
Vodafone calls for a new Connectivity Union to help accelerate Europe’s digital ambitions and unleash its ability to compete on a global scale.
Vodafone and Meta today announced that they have collaborated on a new way to free up network capacity for all mobile customers, including allowing them to view more high-quality short videos.