Our business transformation is gaining momentum
We are fundamentally transforming Vodafone for growth through key strategic shifts and focusing on strategic priorities: Customers, Simplicity and Growth.
Our ambition
We have two distinct opportunities to realise our full Consumer and Business potential.
Our strategic priorities
We’re single-minded in our aims and keep our priorities of Customers, Simplicity and Growth top of mind.
Our transformation plan
"Much more still needs to be done in the year ahead. We will set-up investment in our customer experience, improve our underlying performance in Germany, and accelerate our momentum in Business, whilst also continuing to simplify our operations throughout the group. We are fundamentally transforming Vodafone for growth."
– Margherita Della Valle, Group Chief Executive
Action plan
Our target is to be a best-in-class telco in Europe and Africa and become Europe’s leading platform for Business. To achieve this, we must make four strategic shifts.
Key strategic shifts
Balanced focus on Business + Consumer
Leaner organisation focused on value
Consumer back-to-basics to win in the market
Portfolio right-sized for growth
Customer Segments
We draw on our expertise in connectivity, our leading IoT platform and our global scale to help consumers and businesses thrive in a digital world.
Vodafone Business
This is a fast-growing segment with huge potential. Our ambition is to become Europe’s leading platform for private and public sector customers of all sizes with a broad range of connectivity services. We’re well on our way to achieving it.
Consumer Europe
Our transformation plan is delivering a new era of mobile and fixed line connectivity services, together with IoT, security and insurance products.
Consumer Africa
We provide a range of mobile services in Africa. Demand for mobile data driven by the lack of fixed broadband access and increased smartphone ownership presents us with an unprecedented opportunity for growth.