Our business transformation is gaining momentum
We are fundamentally transforming Vodafone for growth through key strategic shifts and focusing on strategic priorities: Customers, Simplicity and Growth.
Our ambition
We have two distinct opportunities to realise our full Consumer and Business potential.
Our strategic priorities
We’re single-minded in our aims and keep our priorities of Customers, Simplicity and Growth top of mind.
Customers
While there is much more to do, we are already delivering improvements in customer satisfaction and increasing customer loyalty.
Customers
Key metrics we focus on:
- Consumer NPS
- Detractors
- Revenue market share
- Network quality
Simplicity
We need to become a simpler and less complex business – by simplifying our operations and executing on our cost programmes to improve productivity.
Simplicity
Key metrics we focus on:
- Europe opex savings
- Productivity
- Shared operations NPS
- Employee engagement
Growth
By removing internal complexities, we will be better positioned to deliver on our strategy, providing easy-to-use digital functionality to both consumers and businesses, thereby reaffirming ourselves as a best-in-class telco for Consumers in Europe and Africa.
Growth
Key metrics we focus on:
- Service revenue growth
- Adjusted EBITDAaL growth
- Adjusted free cash flow
- Pre-tax ROCE
Our transformation plan
"Much more still needs to be done in the year ahead. We will set-up investment in our customer experience, improve our underlying performance in Germany, and accelerate our momentum in Business, whilst also continuing to simplify our operations throughout the group. We are fundamentally transforming Vodafone for growth."
– Margherita Della Valle, Group Chief Executive
Action plan
Our target is to be a best-in-class telco in Europe and Africa and become Europe’s leading platform for Business. To achieve this, we must make four strategic shifts.
Key strategic shifts
Balanced focus on Business + Consumer
Leaner organisation focused on value
Consumer back-to-basics to win in the market
Portfolio right-sized for growth
Balanced focus on Business + Consumer
We need to balance our heritage in consumer services with our strongest opportunity in the expanding business market.
Balanced focus on Business + Consumer
Leaner organisation focused on value
We need to be nimble, decisive and competitive. We’ll free up time and resources by reducing internal complexity.
Leaner organisation focused on value
Consumer back-to-basics to win in the market
We need to improve basic consumer connectivity and deliver a straightforward, reliable customer experience.
Consumer back-to-basics to win in the market
Portfolio right-sized for growth
We’re creating a portfolio of segments, products and geographies that is right sized for growth and returns over time.
Portfolio right-sized for growth
Customer Segments
We draw on our expertise in connectivity, our leading IoT platform and our global scale to help consumers and businesses thrive in a digital world.
Vodafone Business
This is a fast-growing segment with huge potential. Our ambition is to become Europe’s leading platform for private and public sector customers of all sizes with a broad range of connectivity services. We’re well on our way to achieving it.
Consumer Europe
Our transformation plan is delivering a new era of mobile and fixed line connectivity services, together with IoT, security and insurance products.
Consumer Africa
We provide a range of mobile services in Africa. Demand for mobile data driven by the lack of fixed broadband access and increased smartphone ownership presents us with an unprecedented opportunity for growth.
