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Nov 12, 2024

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4.50c to be paid August 02, 2024

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Our business transformation is gaining momentum

We are fundamentally transforming Vodafone for growth through key strategic shifts and focusing on strategic priorities: Customers, Simplicity and Growth.

Our ambition

We have two distinct opportunities to realise our full Consumer and Business potential.

Best-in-class telco in Europe and Africa

We’re drawing on our heritage in consumer connectivity to focus on delivering the reliability our customers expect.

Europe's leading platform for business

We’re building on our strong position to become Europe’s leading platform for business customers.

Our strategic priorities

We’re single-minded in our aims and keep our priorities of Customers, Simplicity and Growth top of mind. 

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Customers

While there is much more to do, we are already delivering improvements in customer satisfaction and increasing customer loyalty.

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Customers

Key metrics we focus on:

  • Consumer NPS
  • Detractors
  • Revenue market share
  • Network quality
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Simplicity

We need to become a simpler and less complex business – by simplifying our operations and executing on our cost programmes to improve productivity.

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Simplicity

Key metrics we focus on:

  • Europe opex savings
  • Productivity
  • Shared operations NPS
  • Employee engagement
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Growth

By removing internal complexities, we will be better positioned to deliver on our strategy, providing easy-to-use digital functionality to both consumers and businesses, thereby reaffirming ourselves as a best-in-class telco for Consumers in Europe and Africa.

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Growth

Key metrics we focus on:

  • Service revenue growth
  • Adjusted EBITDAaL growth
  • Adjusted free cash flow
  • Pre-tax ROCE

Action plan

Our target is to be a best-in-class telco in Europe and Africa and become Europe’s leading platform for Business. To achieve this, we must make four strategic shifts.

Key strategic shifts

Balanced focus
on Business + Consumer

Leaner organisation focused on value

Consumer back-to-basics to win in the market

Portfolio right-sized for growth

Ambition

Best-in-class telco in Europe & Africa

Vodafone Logo

Europe’s leading platform for Business

We’re focusing on the simple, reliable connections, upgrades and service interactions our customers expect.
We need to be speedy and decisive. By reducing complexity within our business, we’re freeing ourselves up to be commercially competitive.
We must focus on a portfolio of segments, products and geographies that’s right-sized for growth and returns.
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Balanced focus on Business + Consumer

We need to balance our heritage in consumer services with our strongest opportunity in the expanding business market.

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Balanced focus on Business + Consumer

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Leaner organisation focused on value

We need to be nimble, decisive and competitive. We’ll free up time and resources by reducing internal complexity.

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Leaner organisation focused on value

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Consumer back-to-basics to win in the market

We need to improve basic consumer connectivity and deliver a straightforward, reliable customer experience. 

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Consumer back-to-basics to win in the market

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Portfolio right-sized for growth

We’re creating a portfolio of segments, products and geographies that is right sized for growth and returns over time.

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Portfolio right-sized for growth

Customer Segments

We draw on our expertise in connectivity, our leading IoT platform and our global scale to help consumers and businesses thrive in a digital world.

Vodafone Business

This is a fast-growing segment with huge potential. Our ambition is to become Europe’s leading platform for private and public sector customers of all sizes with a broad range of connectivity services. We’re well on our way to achieving it. 

Vodafone Business

Consumer Europe

Our transformation plan is delivering a new era of mobile and fixed line connectivity services, together with IoT, security and insurance products.

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Consumer Africa

We provide a range of mobile services in Africa. Demand for mobile data driven by the lack of fixed broadband access and increased smartphone ownership presents us with an unprecedented opportunity for growth. 

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