Vodafone has changed
Over the last two years we have taken significant steps to reshape our European footprint to focus on growth markets, where we have strong positions and good local scale.
Vodafone will grow
Whilst we still have much more to do to reach the full potential of our business, we are now entering a phase of medium-term, sustainable Adjusted free cash flow growth.
Our strategic priorities
We’re single-minded in our aims and keep our priorities of Customers, Simplicity and Growth top of mind.
Customers
While there is much more to do, we are already delivering improvements in customer satisfaction and increasing customer loyalty.
Customers
Key metrics we focus on:
- Consumer NPS
- Detractors
- Revenue market share
- Network quality
Simplicity
We need to become a simpler and less complex business – by simplifying our operations and executing on our cost programmes to improve productivity.
Simplicity
Key metrics we focus on:
- Europe opex savings
- Productivity
- Shared operations NPS
- Employee engagement
Growth
By removing internal complexities, we will be better positioned to deliver on our strategy, providing easy-to-use digital functionality to both consumers and businesses, thereby reaffirming ourselves as a best-in-class telco for Consumers in Europe and Africa.
Growth
Key metrics we focus on:
- Service revenue growth
- Adjusted EBITDAaL growth
- Adjusted free cash flow
- Pre-tax ROCE
Our transformation plan
"In the last two years, we’ve worked hard to right size Europe for growth and with the last regulatory approvals received in April, we are now nearing completion of the UK merger. This means that from this financial year, we are operating in the markets that we have chosen to be in. Markets where we have strong positions and delivering sustainable returns is in our hands"
– Margherita Della Valle, Group Chief Executive
Action plan
Our purpose is to connect everyone
Customer Segments
We draw on our expertise in connectivity, our leading IoT platform and our global scale to help consumers and businesses thrive in a digital world.
Europe
Our European consumer business is a pivotal player across the continent’s telecommunications sector. Our focus on customer-centric solutions, backed by cutting-edge technology, positions us at the forefront of a rapidly evolving industry, offering exciting opportunities for growth and value creation.
Africa
Vodacom is a telecommunications leader in Africa. We build and operate the digital infrastructure needed to help individuals, businesses and economies reach their goals. For nearly 30 years, we have been part of Africa’s digital transformation, operating through.
Business
Vodafone Business helps organisations succeed in a digital world. With our expertise in connectivity, our leading Internet of Things (IoT) platform and our global scale, we provide what businesses of all sizes need to thrive.
Investments
powered by Shared Operations
Our commercial Shared Operations model drives productivity gains through; full transparency on price*quantity*quality, enabling competition between internal & external suppliers, to satisfy markets’ requirements, open to third party demand.
