4 reasons to invest in Vodafone
We operate in growing markets, where we hold strong positions with good local scale. We have a sustainable and predictable financial profile and have compelling structural drivers in Vodafone Business, Africa and in our portfolio of investments.
1. Strong positions in growing markets
Majority three player markets, all growing over the last three years. Vodafone is also growing faster than the market in most regions.
Market size
€57bn
Germany
+3.2%
€56bn
UK
+3.4%
€28bn
Other Europe
+3.1%
€18bn
Africa
+6.8%
2. Focus on driving operational excellence
Vodafone is right-sized for growth and reorganised for operational excellence.
3. Sustainable and predictable financial profile
4. Structural growth drivers
Digital service growth
+11%
We serve private and public sector customers of all sizes with a broad range of connectivity services, supported by our dedicated global network. We have unique scale and capabilities, and are expanding our portfolio of products and services into growth areas such as unified communications, cloud and security, and IoT.
Financial service growth
+20%
We provide a range of mobile services. The demand for mobile data is growing rapidly driven by the lack of fixed broadband access and by increased smartphone penetration. Together with Vodacom’s VodaPay super-app and the M-Pesa payment platform, we are the leading provider of financial services, as well as business and merchant services in Africa.
Our non-controlled operations are managed centrally through Vodafone Investments, reflecting that these assets need a different governance and oversight structure to support their growth and maximise value creation.
