Our strategic priorities
Our strategic priorities makes us well positioned to take advantage of the key mega trends shaping our industry
Customers
Our customers expect seamless connections, reliable upgrades and simple service interactions. We’re making these basics our focus.
Customers
- Delivering the simple and predictable experience our customers expect
- Getting the basics right and refocusing our resources towards improving customer experience
Simplicity
We need be agile and decisive. By reducing complexity within our business, we’re freeing ourselves up to be commercially competitive.
Simplicity
- Become a simple and faster business
- Simplify our operations and executing on our cost programmes to improve profitability
Growth
We must focus on a portfolio of segments, products and geographies that’s right-sized for growth and returns.
Growth
- Right-sizing the portfolio for growth
- Significant opportunity to grow in:
- Business
- Africa
- Vodafone investments
Progress against our strategic priorities
In FY24 we right-sized our European portfolio for growth. We announced a merger between Vodafone UK and Three UK, an €8bn sale of Vodafone Italy to Swisscom, and completed the €5bn sale of Vodafone Spain to Zegona. We are now focused on growing telecommunications markets, where we have strong assets and good scale.
| Consumer NPS | Detractors | Revenue market share | |
| Germany | ↔ | ↑ | ↔ |
| UK | ↑ | ↑ | ↑ |
| Other Europe | ↔ | ↑ | ↑ |
| South Africa | ↔ | ↑ | ↔ |
Key: ↑ Improved ↓ Deteriorated ↔ Stable
Network quality
Very good reliability in all European markets. German cable network recognised in 4 independent tests.
€0.4bn
European opex savings1
(FY23 and FY24)
c.5k
Productivity1
Role reductions
+85%
Shared operations NPS
+75%
Employee engagement
+6.3%
Organic service revenue growth
+5.0%
B2B organic service revenue growth
+2.2%
Organic adjusted EBITDAal growth
€2.6bn
Adjusted free cash flow
+7.5%
Pre-tax return on capital employed