Our strategic priorities
Our strategic priorities makes us well positioned to take advantage of the key mega trends shaping our industry
Progress against our strategic priorities
In FY24 we right-sized our European portfolio for growth. We announced a merger between Vodafone UK and Three UK, an €8bn sale of Vodafone Italy to Swisscom, and completed the €5bn sale of Vodafone Spain to Zegona. We are now focused on growing telecommunications markets, where we have strong assets and good scale.
Consumer NPS | Detractors | Revenue market share | |
Germany | ↔ | ↑ | ↔ |
UK | ↑ | ↑ | ↑ |
Other Europe | ↔ | ↑ | ↑ |
South Africa | ↔ | ↑ | ↔ |
Key: ↑ Improved ↓ Deteriorated ↔ Stable
Network quality
Very good reliability in all European markets. German cable network recognised in 4 independent tests.
€0.4bn
European opex savings1
(FY23 and FY24)
c.5k
Productivity1
Role reductions
+85%
Shared operations NPS
+75%
Employee engagement
+6.3%
Organic service revenue growth
+5.0%
B2B organic service revenue growth
+2.2%
Organic adjusted EBITDAal growth
€2.6bn
Adjusted free cash flow
+7.5%
Pre-tax return on capital employed